Investment Promotion

Title of the project

Investment promotion of the City of Katowice – it’s worth investing here – stage III

Source of financing

European Regional Development Fund, RPO WSL 2007 – 2013, Priorities and research and technological development (B+R), Activity 1.1. Strengthening the investment appeal of the region. Subactivity 1.1.2. Investment promotion

Total cost / financial backing / own contribution of the City of Katowice

PLN 1 754 425,28/ PLN 1 066 060,83 (85%)/ PLN 688 364,45

Duration

January 2012 – December 2012

Description of the project

The project involves organizing an image promotion campaign of a domestic and international range, including the use of various promotion means such as participation in international trade fairs of investment offers, organizing a forum for investors, advertising in domestic and international printed and Internet media, updates and development of the City of Katowice website for investors, purchase of the visual presentation system of the city investment offers. Unlike previous promotion campaigns the City activities in this project have been aimed at building and strengthening of direct relations with investors from the BPO/ITO sector. It should be noted also that the significant difference is a result of strengthening the City promotion activity in the social media. In addition, the innovative element in this project from the city investment offers promotion point of view is the use of public relations tools and publicity in the form of pre and post conference aiming at building strong business relations with investors.

Implementation state

On November 22, 2011 the project has been selected for financial backing by the Board of the Silesian Voivodeship.

The project encompasses the following investment offers

  • Offer 1 - ul. Obroki
  • Offer 2 - ul. Bocheńskiego
  • Offer 3 - al. Korfantego
  • Offer 4 - ul. Górniczego Dorobku,
  • Offer 5 - ul. Magazynowa,
  • Offer 6 - ul. Bagienna,
  • Offer 7 - ul. Piaskowa-Bagienna.

Regional Operational Program for the Silesian Voivodeship – a real answer to real demands.

Project co-financed by the European Union from the European Regional Development Fund as part of the Regional Operational Program for the Silesian Voivodeship for 2007 – 2013.

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