Investment promotion

Title of the project

Investment promotion of the City of Katowice – it’s worth investing here – stage II

Source of financing

European Regional Development Fund, RPO WSL 2007 – 2013, Priorities and research and technological development (B+R), Activity 1.1. Strengthening the investment appeal of the region. Subactivity 1.1.2. Investment promotion

Total cost / financial backing / own contribution of the City of Katowice

1,420,440.98 PLN/1,169,532.83 PLN (85%)/250,908.15 PLN

Duration

January 2011 – December 2011

Description of the project

The project involves organizing an image promotion campaign of a domestic and international range, including the use of various promotion means such as participation in foreign trade fairs of investment offers, advertising on TV, in printed and Internet media, preparing advertisement materials in the form of multimedia presentations, purchase of printed folders, promotion gadgets.

The project encompasses the following eight tasks:

  • Creating a concept of an image promotion campaign,
  • Participation in the MIPIM Fair in Cannes,
  • Participation in the Gartner Outsourcing & Vendor Management Summit conferences and outsourcing trade fairs in the United States of America,
  • Participation in the Expo Real Fair in Munich,
  • Advertisement in international and domestic TV media, ads in international and domestic printed media,
  • Ads in Internet media,
  • Updates and development of the City of Katowice website for investors

Implementation state

On April 5, 2011 the project has been selected for financial backing by the Board of the Silesian Voivodeship.

The project encompasses the following investment offers

  • Offer 1 - ul. Obroki
  • Offer 2 - ul. Bocheńskiego
  • Offer 3 - al. Korfantego
  • Offer 4 - ul. Górniczego Dorobku,
  • Offer 5 - ul. Magazynowa,
  • Offer 6 - ul. Bagienna,
  • Offer 7 - ul. Piaskowa-Bagienna.

Regional Operational Program for the Silesian Voivodeship – a real answer to real demands.

Project co-financed by the European Union from the European Regional Development Fund as part of the Regional Operational Program for the Silesian Voivodeship for 2007 – 2013.

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